Nov 15, 2019
BT retains ‘must-win’ UK Champions League rights
BT has retained UK broadcast rights to the Champions League, paying £1.2bn to continue screening matches from Europe's leading club football competition in a "Must-win" deal that underpins its sports channel. The £400m-a-season deal broadly matches BT's current three-year deal, which includes rights to matches from the Champions League as well as the Europa League, the region's second-tier club competition. The deal came as a relief to executives at Uefa, who had been braced for a drop in the value of the UK rights after Sky and BT signalled in recent years that they slow their rapidly increasing spending on live sport. Last year Sky, BT and Amazon bought screening rights to the English Premier League, the domestic league competition, covering the three seasons between 2019 and 2022. "More importantly, it shows BT's commitment to showing live sport to enhance its own convergent offerings. BT Sport remains a key part of BT's strategy for the next few years."
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