Nov 21, 2019

Facebook ads: Who is spending money to get you to vote?

Younger people were much less likely to vote in the last two general elections compared to older people. The Electoral Commission's voter registration campaign has reached around 6.5 million people by spending roughly £33,000 - more than any other organisation. Their voter registration ads encourage people to "Avoid waking up on Friday 13th to a nightmare", but don't suggest that people vote for a specific party. The pro-Labour group Momentum has also been on a voter registration drive and so far reached approximately one million people under 35 by spending about £6,700. The party's voter registration adverts for young people have a much stronger political message with similar language to Momentum, suggesting that the Conservatives would rather young people didn't vote.

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