Nov 14, 2019
Nike to stop direct sales through Amazon
Sportswear retailer Nike is to stop sales through Amazon so it can focus on selling directly to customers. It marks the end of a pilot that Nike began with Amazon in 2017. According to Bloomberg, Amazon has been preparing for the move, recruiting third-party sellers with Nike products so that the merchandise is still available on the site. "Nike said:"As part of Nike's focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail. While not many retailers could resist using Amazon, Nike was a "Huge global brand and sports brands have a huge amount of power".
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