Nov 27, 2019

Ola: Ride-sharing firm to launch in London within "weeks"

Indian ride-sharing firm Ola has begun signing up drivers in London ahead of plans to launch services in the capital "In the coming weeks". "We are inviting the tens of thousands of private hire drivers across London to register themselves on the Ola platform, as we prepare to launch in the city in the coming weeks," Ola's Head of International Simon Smith said in a statement. Ola's push into the London capital comes as rival Uber prepares to appeal against TfL's decision to strip the firm of its licence there. In July, Ola got a 15-month agreement for its entry into the London market. The Softbank-backed company touted its safety features - including driver facial recognition technology and an in-app emergency button to alert safety response teams - ahead of its London launch.

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