Jan 2, 2020
Christmas gift returns set to hit postal system
Royal Mail expects 2 January, the first working day of the year for postal workers in the UK, to be the busiest for returning unwanted Christmas gifts. Returns on "Takeback Thursday" were expected to be 72% higher than the average day in December. Three in five of those shoppers said they may not use a retailer again if they have a bad returns experience. The average consumer in the UK returns an item bought online about once a month, the company found in a study. Sarah McVittie - co-founder of Dressipi, which uses data to help retailers better manage their returns and predict what customers will like - told the BBC that returns were a "Natural cost" of doing business online, especially for clothing.
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