Facebook adds more ad tracking controls in the UK

Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network. Advertisers can create lists of people they know might be interested in their products and share them with Facebook. The social network then tries to find Facebook profiles that match information on the list, to show targeted ads. The company offers a tool called the Facebook Pixel, which companies can hide on their website. Off-Facebook activity can be tracked in the latest version of the app or on the Facebook website.

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