Jan 17, 2020

Rough Trade: We're selling more records than ever

At the Rough Trade East record shop in London's Brick Lane, a man dressed as a giant hot dog is on stage introducing a song. The Rough Trade Edit podcast, newly launched in the past week, is billed as "Your first stop for new music", featuring staff picks, recommended albums and guest appearances by bands. "People go to Rough Trade just to see what's happening, and nine times out of 10, they curate a really good record," he says. According to music industry observer Graham Jones, of Proper Music, who has written two books about record shops and the vinyl revival, Rough Trade is still the benchmark by which other shops are judged. Credibility is hard to win and easy to lose - a truth that must surely weigh on Mr Godfroy's mind as he steers Rough Trade Retail through a changing music industry landscape.

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