William Hill will have few regrets over US and CEO bets

Bookmaker William Hill directs hyperactive punters to responsible gaming charity GambleAware, to help them avoid "Bet Regret: the sinking feeling you get the minute you make a bet without thinking it through. Often when . . . chasing losses". William Hill said this was partly thanks to profit from its retail business exceeding a previously guided range of £50m to £70m - and this despite the closure of 700 betting shops after a regulatory crackdown on fixed-odds betting terminals. William Hill's UK retail business can only benefit from a bigger push into digital channels now that its betting shops have undergone their enforced "Remodelling strategy". Its US business provides even greater potential as a digital sports betting partnership with casino group Eldorado, which has 23m customers. Analysts at Shore Capital describe the deal as "a game-changer" that could make William Hill's US business worth more than its current market capitalisation, if it can retain a 5 to 10 per cent US market share.

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