Feb 14, 2020

Facebook say influencer memes are not political ads

Facebook will not include sponsored political posts by social media stars in its political ad library, the company has confirmed. When a politician pays to "Boost" a post on their Facebook page, the post is added to a public ad library. Facebook requires influencers and social media stars to indicate when they have been paid to post something on Facebook and Instagram. "We're allowing US-based political candidates to work with creators to run this content, provided the political candidates are authorised and the creators disclose any paid partnerships through our branded content tools." The new policy will require these types of posts on Facebook and Instagram to include a label that states that they were done in partnership with a political campaign.

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