Feb 10, 2020

Ride-sharing war looms as Ola enters London market

The UK's taxi app market has stepped up a gear with the launch of Indian firm Ola's services in London. Ola says it already has three million customers across the UK and hopes to be number one in London within a year. Ola's services in London began on Monday and its licence will initially run until the end of 2020. Ola's head of international, Simon Smith, told the BBC: "We are confident that we can become the market leader in London within a year." Ola has announced a raft of safety features, including one that traces a driver's route and flags up any "Irregular vehicle activity".

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