Mar 10, 2020
Dyson hair straighteners aim to tackle heat damage
Dyson has launched a £399 product designed to halve the damage caused by traditional hair straighteners. The Corrale, which has spent seven years in development, uses flexible copper plates the company says limit damage by ensuring the hair is more evenly heat-treated. She added: "You do get damaged hair and loss of colour from using straighteners - these are legitimate concerns, so if this product does what it says on the tin then it's impressive." Research company The Market Report forecasts the hair straightener market, valued at $591m in 2018, will be worth $861.1m by 2026. In its review of the Steampod 3.0, Good Housekeeping noted while the steam made styled hair feel "Hydrated", it was also noisier than other straighteners and some found it "Time consuming" to set up.
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