Mar 25, 2020
Nike turns to digital sales during virus shutdown
Sportswear firm Nike has seen online sales rise by more than 30% as it rides out its coronavirus store shutdowns. "We expect the next several weeks to be a challenging period," said Nike chief executive John Donahoe, talking about the US and Europe. Nike reported a rare drop in Chinese quarterly revenues in its financial quarter which runs to the end of February. Nike also saw an "Extraordinary rise" in its personal training apps in China, designed for home workouts. Nike has been promoting its sustainable footwear, made from recyclable materials.
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