Apr 2, 2020

Amazon Prime allows in-app purchases for Apple users

Amazon has begun allowing iPhone and Apple TV users to make in-app purchases and rent movies and shows from Amazon Prime. The move is a reversal for Amazon which had forced Prime users to leave the app and go to Amazon's website via a browser to make purchases. Leaving the app allowed Amazon to avoid a 30% charge Apple places on in-app purchases on its operating systems. The changes apply to Amazon Prime users in the US, UK and Germany. "Browse, rent, or buy new release movies, popular TV shows, and more - now within the app," it read. Prior to the change users of iOS or tvOS could only watch shows or films they had purchased directly from Amazon's website or on another device such as an Android phone or Amazon's Fire TV. If an Apple user wanted to buy a video from Prime they had to complete the transaction on Amazon's website.

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