Amazon wins trademark battle over Davidoff perfume

Amazon has been given the all-clear by the European Court of Justice after a legal battle over the sale of bottles of unlicensed Davidoff perfume. The German arm of beauty company Coty - which owns the Davidoff brand - went to court in a bid to stop Amazon storing and delivering the unlicensed products. Coty alleged that Amazon had violated its trademark rights by stocking its Davidoff perfume for third-party sellers and should be held responsible for such practices. Millions of independent sellers use Amazon's Marketplace - under the scheme Fulfilled by Amazon - with sellers typically paying a fee to make use of the online giant's warehouses and logistics. Amazon has previously said that it sells more physical goods via Marketplace sellers than directly to customers itself.

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