Apr 15, 2020
Apple announces new iPhone SE to target mid-range market
Apple has announced a new iPhone SE, reviving a mid-market brand it had discontinued in 2018. The iPhone SE is priced at $399 in the US and £419 in the UK. One analyst said that having a mid-range phone again could help Apple compete for new customers against rivals such as Samsung and Google, which have a strong presence in that market sector. "Once you buy an iPhone you are more likely to buy another one," said Dan Iver from Wedbush Securities. In February, Apple warned that the coronavirus lockdown in China would impact iPhone production and lower sales. "The second-hand market is pretty vibrant for Apple so are there users who have never have a new iPhone that will want one, and can afford it at this price," said the Creative Strategies consultant.
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