May 29, 2020

PizzaExpress to launch pasta delivery service in hunt for revenues

PizzaExpress is planning to launch a pasta brand to bring in extra revenue amid negotiations over its large debt pile and the possible closure of some of its restaurants. PizzaExpress declined to comment on the negotiations or on the new brand, which will be launched under a different name for delivery only in the next couple of weeks, according to two people close to the business. The brand, which is similar to a takeaway pasta venture it launched in Singapore in 2018, will operate alongside PizzaExpress's delivery partnership with Deliveroo. "Anyone can do a pizza but we buy supermarket PizzaExpress pizzas because we think they are better." A separate pasta brand would not have that customer recognition, he said. PizzaExpress, which reopened 13 of its restaurants for pizza delivery only this week, is aiming to avoid the fate of rival chains such as Carluccio's, which was bought out of administration last week, and the Casual Dining Group, the company behind Bella Italia, which said on Friday that it was in talks with potential buyers after filing for administration two weeks ago.

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