May 28, 2020
Video streaming: Lockdown sees fifth of UK homes sign deals
One in five households in Britain - six million - signed up to an online video subscription service during the Covid-19 lockdown, data suggests. "It's been a huge quarter for streaming in the UK. We can certainly associate a good deal of that with the current lockdown situation," Dominic Sunnebo, senior vice president at Kantar, told the BBC. Mr Sunnebo also noted the instant popularity of Disney+, which only launched in the UK on 24 March. "Of people who are in the video streaming sector already, one in five now have a Disney+ streaming subscription," he said. There are now, on average, 2.3 online video subscriptions per household in the UK. Although comparable data is not available for previous years, Mr Sunnebo said that because of the launch of new services such as Disney+, it was safe to assume that the average number of online video subscriptions had risen comfortably in the last couple of years. Kantar's data is gathered from a panel of 15,000 consumers and interviews with 2,500 new streaming service subscribers each quarter.
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