Amazon v EU: Has the online giant met its match?

Around the world, governments are looking at Amazon and asking whether the tech giant is - well - too big. The EU now looks set to charge Amazon for anti-competitive behaviour. Does Amazon unfairly promote its own products at the expense of third parties? The EU is sniffing around this area. It's still not totally clear - even if Amazon were to be fined - how this would affect Amazon's business mode or shopping online more generally. In theory Amazon could be fined 10% of its global revenue if found guilty of breaching competition law - about £15bn. Even for Amazon that would be an eye-watering sum.

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