Jun 11, 2020

Angela Ahrendts joins WPP board

WPP has appointed Angela Ahrendts, the former head of retail at Apple and chief executive of Burberry, to its board in a sign of the advertising group's ambition to better combine the tech and creative sides of its business. The non-executive position is the second taken by Ms Ahrendts since she left Apple last year, ending a five-year stint as one of the group's most highly paid executives. Ms Ahrendts' move marks another step in the evolution of the WPP board since the departure of Martin Sorrell, the executive who built a small wire basket maker into the world's biggest advertising group. WPP shares have since recovered but are still down 30 per cent since late February, putting the group behind Omnicom as the world's second-largest ad group by market capitalisation. As well as simplifying the sprawling WPP family of agencies, Mr Read has tried to bolster the group's tech capabilities and better combine them with the creative side of its traditional advertising business.

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