Jun 22, 2020

British Gas owner plans to launch low-cost energy brand

Broitish Gas x. The UK's biggest household energy supplier, British Gas, will soon face competition from a new, cheaper supplier from its own stable. Parent Centrica has been trialling a digital-only "Challenger" brand under the name British Gas X amid the highly competitive world of energy supply. A test website for British Gas X is already up and running. British Gas, once the sole supplier of gas to the country, is still the dominant force in energy supply with more than seven million customers, but it faces tough competition. Centrica currently has about 27,000 employees, with 20,000 of these based in the UK. In February, the firm blamed a big loss in 2019 on falling gas prices and the energy price cap.

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