Jun 27, 2020

Coca-Cola suspends social media advertising despite Facebook changes

EPA Coca-Cola will suspend advertising on social media globally for at least 30 days, as pressure builds on platforms to crack down on hate speech. Coca-Cola told CNBC its advertising suspension did not mean it was joining the campaign, despite being listed as a "Participating business". Mr Quincey said the company would use the global "Social media platform pause" to "Reassess our advertising policies to determine whether revisions are needed". Clothes maker Levi Strauss & Co also said it would be pausing advertising on Facebook following Mr Zuckerberg's announcement. Unlike Coca-Cola, it accused the social media firm of not going far enough.

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