Jun 30, 2020

Facebook targets 'false news' amid growing pressure from advertisers

Facebook is launching a campaign to help people spot fake news amid a growing advertising boycott putting pressure on the company to tackle misinformation and hate speech. In recent days, more than 150 companies - including Coca-Cola, Starbucks and Unilever - have announced temporary halts to advertising buys on Facebook as a result of the #StopHateForProfit campaign. Mr Hatch says Facebook employees have working "Night and day" to tackle false claims during the pandemic. "But they haven't been able to proactively produce policies that help prevent users from seeing disinformation, false identities, false accounts, and false popularity on their platforms." Facebook also owns Instagram and WhatsApp. Mr Hatch says that the US president's posts "Come under a high level of scrutiny" by Facebook bosses.

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