Jun 22, 2020

The North Face and Patagonia boycott Facebook ads

Outdoor brands The North Face, Patagonia and Rei have pulled their advertising from Facebook platforms. The North Face said it was halting ads "Until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform." A spokesman for VF Corp, which owns The North Face, told CNN it was considering adding other brands in its portfolio to the boycott - it also owns Timberland and Vans. Facebook has faced heavy criticism, including from its own staff, for chief executive Mark Zuckerberg's decision not to remove a controversial post by US President Donald Trump. Joseph Evans, head of tech at Enders Analysis, said Facebook was trying to both avoid further regulation from the US government, and maintain ad revenue.

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