Jul 28, 2020

Amazon takes on supermarkets with free food delivery

Amazon says it will roll out this quicker and unlimited free delivery grocery service to "Multiple cities" by the end of this year. "Grocery delivery is one of the fastest growing businesses at Amazon and we think this will be one of the most-loved Prime benefits in the UK," says Russell Jones, country manager of Amazon Fresh UK. He says this expansion was on the cards before Covid-19. It hasn't even confirmed how many Amazon Prime members it has in the UK. According to market research firm Mintel, there are 15 million subscribers, potentially giving Amazon a huge platform. "At the moment, people don't really consider Amazon for food. They've got to build brand awareness and that takes time and a lot of investment." "Amazon are very clever at getting the rest of the market to follow their agenda and I think what they will particularly be doing is upping the ante on delivery times," he says.

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