Jul 23, 2020

Dyson to cut 900 jobs as coronavirus changes customer habits

Dyson is to cut 900 jobs around the world, two-thirds of which are in the UK, in response to what the appliances maker said were shifting customer habits resulting from the coronavirus pandemic. "The Covid-19 crisis has accelerated changes in consumer behaviour and therefore requires changes in how we engage with our customers and how we sell our products. We are evolving our organisation and reflecting these changes to make us faster, more agile, and better able to grow sustainably," the company said. While the redundancies will affect Dyson employees who sell its products in other retailers' premises, such as department stores, jobs at its own outlets around the world are not at risk. Dyson employs about 4,000 people in the UK and its founder, Sir James, is among the richest Britons. Dyson said it had not put any employees on furlough or drawn on public money to support jobs during the Covid-19 crisis.

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