Jul 28, 2020

Jaguar Land Rover’s new boss has to prove he’s no yes man

Caught out when he was booted out as boss of Renault nine months ago, the Frenchman staged an unexpected takeover of his own on Tuesday when he was named Jaguar Land Rover's new broom. Mr Bolloré isn't so much a left-field choice for JLR owner Tata Motors as one no one knew was in the fight. Fewer models built on fewer platforms are needed for the company to maintain margins and avoid cannibalising sales across its Jaguar Land Rover and Range Rover marques. More cynically, it is his reputation as Mr Ghosn's yes man that stands out in a career lacking luxury experience. Mr Speth may prove true to his promise to take a step back from the business.

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