Jul 16, 2020

US farmers' beef with Burger King over cow fart ad

Fast food chain Burger King has released an advertisement encouraging US farmers to change cow diets in order to reduce greenhouse gas emissions. Burger King claims adding lemongrass to cow diets could ease digestion and dramatically reduce methane emissions. The ad was released as part of an announcement by Burger King owner Restaurant Brands International. Burger King has been under pressure over the last year, as consumers increasingly look to reduce their beef consumption due to concerns about their health and climate impact. Burger King has been approached by the BBC for comment.

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