Sep 4, 2020
Pret a Manger offers coffee on a monthly subscription
Saturated with coffee shops, remain relatively deserted as many office workers continue to work from home. Pret has already announced it is closing 30 outlets and laying off a third of its staff. Briony Raven, Pret's director of coffee and packaging, said the scheme would help persuade customers to see Pret as the default choice, in the same way they do other subscription services such as Netflix. "Pret is betting you'll buy a sandwich with that coffee and it becomes habitual," she said. As well as tempting people back in-store, it paves the way for Pret to offer a range of other services via the new digital platform, allowing it to engage with customers more personally and tailor services according to their spending habits.
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