Oct 7, 2020

2019 general election: Tories halved spending on Facebook ads

The figures released on Wednesday showed that the Scottish National Party spent just over £1m and Plaid Cymru spent £183,914. Best for Britain, which also ran a tactical voting site, spent £422,498 and Led By Donkeys, a crowdfunded campaign, spent £458,237. The Tories spent £1.2m on Facebook ads in 2015, helping the party to secure an unexpected Commons majority. The party continued to increase the share of its advertising budget spent online last year, which accounted for 63% of £3m spent. The party spent more on unsolicited mail to voters - £5.9m - than it did on advertising, the figures show.

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