Nov 27, 2020

Black Friday: Next, M&S and Wilko shun sales event

Some big High Street names have decided to shun the Black Friday shopping bonanza even though online spending in the UK is set to soar. Despite the fact Next was a late adopter of Black Friday, previous sales saw bargain hunters queue up early in the morning for heavily-discounted clothes, homeware and furniture. The Wilko homeware chain also said there would be "No specific Black Friday activity", and that it offered "Great value products at great prices every day". Consumer group Which? recently found that nearly nine in 10 products sold on Black Friday are available for the same price or cheaper earlier in the year. Brands such as Jigsaw had previously pledged not to take part, opting for end-of-season sales instead. But in 2018, it launched its first Black Friday sale, saying that the "Economic, political and retail landscapes have changed dramatically."

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