Nov 6, 2020
Bookshops fight back as pandemic sends consumers online
At the start of the year, Emma Corfield-Walters did none of her bookselling online. The platform, which is constituted as a "Socially conscious" business, plans to marry the convenience of online retailing with the sense of community and identity associated with high street booksellers. As well as ramping up online sales, booksellers have been building communities through social media and virtual events. "It's an interesting time to try and build a team," said Ms Vanderbilt, who previously worked at Etsy, an online crafts retailer. James Daunt, owner of the eponymous chain of independent bookshops as well as chief executive of Waterstones, the UK's biggest high street bookseller, said he was "Pretty uncomfortable" with customers "Going off somewhere else to buy books" that he would prefer to sell on his own site.
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