Nov 19, 2020
Peacocks and Jaeger administration threatens 4,500 jobs
Peacocks and Jaeger, the remaining two brands in the Edinburgh Woollen Mill stable, have gone into administration, putting over 4,500 jobs at risk. US hedge fund Davidson Kemper had expressed interest in acquiring a minority stake in Peacocks, while media reports have linked high street retailer Marks and Spencer - which recently unveiled plans to sell third-party brands online - with the Jaeger brands. Peacocks has 423 stores, many of which are in secondary shopping locations rather than high-profile malls. The two companies were regarded as the more attractive assets within the EWM Group, but the recent lockdowns in Wales - where Peacocks is based - and latterly England have complicated efforts to find buyers or investors. Another of Mr Day's companies acquired the retailer last year but it went into administration before being acquired by Peacocks.
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