Nov 3, 2020

Primark sees pyjamas in and suits out in Covid shift

Primark has said customer demand for pyjamas has grown but sales of men's suits have dropped, reflecting a shift in lifestyle since the coronavirus. The chain's owner, Associated British Foods, said sales of nightwear, leisure and children's clothing have increased compared to before the pandemic. In its full-year results, AB Foods said that so far Covid-19 had cost Primark £2bn in lost sales and £650m in profit. Between reopening on 15 June and the end of its financial year on 12 September, AB Foods said UK like-for-like sales at Primark were down 12% from a year earlier. Across Associated British Foods as a whole, sales dropped 12% to £13.9bn in the year to 12 September and pre-tax profit fell to £686m from £1.1bn..

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