Apple unveils £549 over-ear headphones

Apple has unveiled its new over-ear headphones dubbed AirPods Max, with a hefty price tag of £549, making them more expensive than both the new Xbox and Playstation consoles. According to publication What Hifi, similar wireless noise-cancelling headphones from Sony or Sennheiser retail for around £350. According to Apple, they combine acoustic design, H1 chips, and advanced software to deliver "The ultimate personal listening experience". Senior editor at the Verge Tom Warren pointed out on Twitter that the headphones cost more than either the new Xbox or Playstation consoles, while he described the carry case as "Screaming, 'Rob me'." The headphone carry case was compared on Twitter to a designer handbag and a bra.

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