Dec 9, 2020
PayPal 'reward' email rapped for misleading
An email sent by payment giant PayPal which promised customers a reward of £10 for using their account did not make it clear enough that not everyone would receive it, the Advertising Standards Authority has ruled. It upheld a complaint from a recipient of the email, an offer limited to the first 28,527 people to respond. In its defence, PayPal said that the marketing email "Was designed to inform customers about the availability of the offer and included all significant qualifications and conditions". The email from PayPal, received on 29 September 2020, featured the greeting: "Long time no see. Here's a £10 reward for you!". The headline claim in the body of the email stated: "We're giving you £10 to use online with PayPal" followed by a clickable"Save Offer" button.
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