Amazon after Bezos: The company that Jeff built

Today, Amazon is one of the most valuable public companies on the planet, with Mr Bezos vying with Tesla's Elon Musk for the title as world's richest man. The huge stockpiling space that the company had at the time in the US helped Amazon become a leader in the sector and enabled it to offer a wider selection of books than its bricks-and-mortar rivals. In the late 1990s, Amazon decided to start selling other goods, starting with music and DVDs. Soon, Mr Bezos's empire grew to include electronics, toys and kitchen utensils. Ten years later, Amazon had become the biggest online seller in the US and around the world. Following the creation of Amazon Marketplace in 2000 - which opened the platform up to thousands of small businesses - Amazon felt the need to boost its delivery service for loyal customers.

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