Feb 5, 2021

Covid-19: Facebook rejects businessman's jab advert

Facebook has apologised for rejecting a businessman's advert designed to encourage black and Asian people to have the Covid-19 vaccine. Such posts differ from Facebook adverts because they are not created in its advertising management tool Ads Manager, and do not have all the same customisation features. The resulting post, which is labelled as an advert when displayed in the news feed, must be approved by Facebook before it can run. Mr Emmanuel-Jones posted his vaccination picture on The Black Farmer Facebook business page with the caption: "Just had my first vaccine everyone! The organisation is amazing. This is the #NHS at its best!". One advert showing raw sausages in a pan was rejected, which he thinks may have been misinterpreted by Facebook's systems.

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