Feb 16, 2021
Fake Amazon reviews 'being sold in bulk' online
Fake reviews for products sold on Amazon's Marketplace are being sold online "In bulk", according to Which? The consumer group found 10 websites selling fake reviews from £5 each and incentivising positive reviews in exchange for payment or free products. These included "Packages" of fake reviews available for sellers to buy for about £15 individually, as well as bulk packages starting at £620 for 50 reviews and going up to £8,000 for 1,000. The websites Which? reviewed also offered advice on how to write reviews so as not to arouse Amazon's suspicion, and in some cases had criteria for reviewers to meet to qualify for rewards, it said. Ms Hitchins said: "Amazon, and other online platforms, must do more to proactively prevent fake reviews infiltrating their sites so that consumers can trust the integrity of their reviews."
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