Feb 17, 2021
Football TV rights facing ‘deflation’, warns BT Sport chief
The spiralling value of media rights has poured money into the game in recent decades, with clubs in England, Germany, Spain, Italy and France, Europe's five biggest leagues, earning a combined €17bn in revenues last season, primarily through TV contracts. "There's certainly going to be a rights correction and it may be seen and interpreted by many as rights deflation," Green told the Financial Times Business of Football Summit on Wednesday. The existing domestic screening contract, shared by Sky, BT Sport and Amazon, is worth £5bn over three years - higher than any rival domestic league and has made English clubs among the sport's richest. Last June, domestic TV rights for the Bundesliga, the top league in Germany, were sold for €4.4bn over four years from 2021 - 5 per cent less than the previous deal. Football is already facing huge disruption from the coronavirus crisis, with leading clubs suffering revenue shortfalls as stadiums remain closed.
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