Mar 4, 2021

Amazon Fresh till-less grocery store opens in London

Amazon opens a till-less grocery store in London later on Thursday - its first "Just walk out" shop outside the US. Visitors to Amazon Fresh scan a smartphone app when entering and are automatically billed as they leave. Amazon's approach promises a more "Frictionless" experience than other retailers. The technology involved was pioneered at the firm's similar Amazon Go stores in the States, which opened to the public in 2018. "Amazon's intense tracking of shoppers will create larger personal data footprints than any other retailer. Customers deserve to know how and by whom these records and analytics could be used." Amazon has barely made a dent in the overall UK grocery market, but it's clearly got big ambitions for food.

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