Apr 28, 2021

Apple profits double as it squares up to Facebook

A surge in iPhone sales, especially in China, has led to a doubling of profits at Apple since the start of the pandemic. Apple has seen sales of its phones, apps and other devices rise throughout the pandemic, as consumers spent more time working, shopping and seeking entertainment online. Customers continued to upgrade to Apple's new 5G phones which were rolled out last year, and also bought Mac computers and iPads to tackle working and studying from home, the firm said. "The iPhone remains a core product and gateway to the Apple universe," he added, providing Apple with "a key launchpad" to sell further services. "The sheer scale of Apple's sales is testament to the grip that shiny embossed piece of fruit has on global consumers," she added.

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