Apr 20, 2021

Are Apple and others' tech launches a better watch because of Covid?

One of the major problems with live events is that there's only so much space in the conference room. Mr Shabazz says even though he would go to Apple events, he usually couldn't get into the main room. In many ways then, it makes sense to ditch the live events. For the tech companies too, live events, with a crowd, are a chance to get some real-time energy into a launch. It's still not clear when live, indoor events will be possible.

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