Apr 8, 2021

Asos expects online demand for clothes to outlast pandemic

Online fashion retailer Asos has said the outlook for its full-year has been boosted by a strong first-half performance, but it remains cautious about economic prospects for its core 20-something customers. "In the coming months we expect a portion of consumer demand will move back to stores as restrictions are eased throughout our markets, but we expect online penetration to remain structurally higher than pre Covid-19 levels," the company said in a statement. The company said it remained "Mindful" of uncertainty and "The likely economic impact" on its consumers, and warned that freight costs were running at much higher levels than normal. It also expected the benefits of lower returns to gradually unwind as restrictions on socialising were removed, because clothes bought for special occasions typically have higher return rates than casual wear. It said the integration of Topshop, the one-time jewel in Sir Philip Green's retail empire that it acquired out of administration in February, was proceeding according to plan.

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