Apr 27, 2021

Premier League seeks government approval to scrap TV rights auction

The Premier League is seeking UK government approval to scrap its upcoming domestic media rights auction, and instead roll over its existing £5bn broadcasting deal with Sky, BT and Amazon. The Premier League's attempt to scrap its planned auction represents a marked change from its past tactics of pitting broadcasters against each other in regular rights sales, helping stoke the steady inflation of its multibillion-pound television deals. English football's top division still needs approval to scrap the rights auction from ministers, who have the power to block the move on competition grounds. Rival club chiefs were furious with the Super League concept, which was quickly scrapped in the face of mass protests from fans and politicians, believing it would damage the value of Premier League TV rights contracts. A key part of the Premier League's appeal to broadcasters is the intense battle between teams to qualify for European competition - a race that would be made redundant by a Super League in which clubs would be guaranteed their places each season.

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