May 2, 2021

Sports Direct rated lowest in customer satisfaction survey

The Which? survey of 10,000 shoppers placed retailer Rohan top, followed by Sweaty Betty then Cotswold Outdoors. Consumer group Which? asked shoppers - both members and the general public - to rate their experiences with the UK's biggest and best-known retailers on a variety of factors. Sports Direct propped up the list of 29 retailers with a dissatisfaction score of 65%, with shoppers giving it only two stars for after sales service and its guarantees. Which? said several respondents commented positively on the range of products available at Sports Direct, but the retailer received only three stars overall. Women's workout wear retailer Sweaty Betty came in a close second with an 82% rating, followed by Cotswold Outdoors with 79%. "Ele Clark, Which? money and shopping editor, said:"Sports and outdoor equipment doesn't always come cheap, so shoppers need to be able to trust that the retailer they choose will offer both great customer service and competitive value for money.

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