Jun 30, 2021

Amazon launches 'child-friendly' smart speaker in UK

Amazon is launching a child-friendly version of its Echo Dot smart speaker in the UK, several years after it was made available in the US.The speaker - which comes with either a panda or tiger design - is billed as a learning tool, allowing children "To have fun and learn with Alexa". "We conduct robust testing and research and have strict measures in place for Echo Dot Kids, Amazon Kids and Amazon Kids+ that protect children and provide parents with transparency and control over the experience, creating a safe space in which kids can learn and have fun," it told the BBC.Of the delay in releasing the product in the UK, it said: "There are many elements and challenges that go into expanding into other countries and languages, particularly when it comes to content, services and features that are locally relevant." The device comes with one year's worth of Amazon Kids, which offers Alexa-specific content such as child-friendly skills and audiobooks. In 2019, a coalition of child protection and privacy groups filed a complaint with the Federal Trade Commission, asking it to investigate the Echo Dot Kids. Echo Dot Kids will cost £59.99 and be available from 21 July..

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