Jun 18, 2021

Facebook tests ads in virtual reality headsets

Facebook has begun displaying ads in its Oculus virtual reality headsets, despite the founder of the platform saying it would never do so. In what the social network described as an experiment, ads will begin to appear in a game called Balston with other developers rolling out similar ads. Last month the firm began testing ads in the Oculus mobile app. "Ultimately Facebook is built on advertising revenue and if there was any expectation that it wouldn't build it out into virtual reality, then that is a little naive." "The long-term goal is for Oculus to be a platform for virtual reality and augmented reality, with Facebook keen to get as many people as possible using it," he said.

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