Facebook's VR ads test loses first game after backlash

The first game developer signed up to test Facebook's plan to put adverts into Oculus VR games has reversed course after a backlash from players. Angry gamers accused the company of "Selling out to Facebook" or "Handing the future over to a deranged billionaire and his ad-fuelled dreams". Oculus, Facebook's VR wing, started out as a much-admired independent company, widely credited with bringing modern VR gaming into the mainstream. The sale immediately raised concerns among gamers - including many of its Kickstarter backers - convinced that Facebook would bring some of its business practices as a data-led advertising firm to the gaming platform. Others believe Facebook is selling its headset far more cheaply than its competitors, such as Valve's Index, in a bid to dominate the market so that it can be used to gather data, like Facebook itself.

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