Jun 22, 2021

Facebook's VR ads test loses first game after backlash

The first game developer signed up to test Facebook's plan to put adverts into Oculus VR games has reversed course after a backlash from players. Angry gamers accused the company of "Selling out to Facebook" or "Handing the future over to a deranged billionaire and his ad-fuelled dreams". Oculus, Facebook's VR wing, started out as a much-admired independent company, widely credited with bringing modern VR gaming into the mainstream. The sale immediately raised concerns among gamers - including many of its Kickstarter backers - convinced that Facebook would bring some of its business practices as a data-led advertising firm to the gaming platform. Others believe Facebook is selling its headset far more cheaply than its competitors, such as Valve's Index, in a bid to dominate the market so that it can be used to gather data, like Facebook itself.

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