Jun 22, 2021

Tinder boss says Covid changed how we swipe right

Now the dating app is shifting towards more "Holistic" profiles so users can get to know each other better online. In his only UK interview ahead of changes to the app, the 50-year-old boss told the BBC the trend was especially evident among Gen Z users in their late teens and early 20s - who now make up more than half of the app's users. "The larger trend here is that people on Tinder coming out of Covid... they just want to slow things down and get to know people first a lot more before they decide to match, let alone before they decide to go meet someone offline." Tinder's decision to focus more on video comes as TikTok's popularity continues to grow. Tinder's data suggests younger users value "Authenticity" and openness in a partner, with more mentions of mental health and values in their bios during the pandemic - including the words "Anxiety and"normalize".

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