Jul 1, 2021

Primark’s sales bounce back from lockdown hit

Associated British Foods, Primark's parent company, on Thursday said sales have risen above pre-pandemic levels as lockdown restrictions lift and people rush to refill their wardrobes with clothes for social occasions. Primark said sales of £1.6bn in the quarter ending June were up 207 per cent from the same period last year, when the first lockdowns forced the chain to close all of its stores, and were 3 per cent above the same quarter two years ago before the pandemic. Primark has refused to sell online and instead is focused on its roughly 350 stores. Sales of leisurewear had started to abate with the end of the most recent lockdown, Primark said, stating that there was a resurgence in "Demand for fashion across womenswear and menswear". Primark said the retail market remained volatile and that demand varied across the countries it operated in, including Italy and Poland, depending on the level of coronavirus restrictions.

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